Which workshop is right for you?

There are two workshop choices: the original workshop and the workshop for self-published authors. Both are content-packed and offer a great deal of feedback, but the workshop for self-published authors includes a component on how to publicize a book launch. Register for the original workshop on this page, or register for the workshop for self-published authors here.

Book Publicity 101: How to Build Book Buzz

June 4 – June 29, 2012

Regular Rate : $199 | Register
Freelance Success subscribers and ASJA members: $179 | Register

“Book Publicity 101: How to Build Book Buzz” is a dynamic, highly-interactive four-week online course offered in partnership with Freelance Success, the popular subscription newsletter and online community for established nonfiction writers. You will learn how to get – and keep – your book in the news. We’ve had lots of exciting author success stories coming out of this course during the past few years. Like those students, you will learn how to:

  • Create a book publicity blueprint that makes the most of your available resources
  • Craft the most compelling media materials needed to generate results
  • Learn how to use social networking tools and sites to boost book sales
  • Conduct a virtual book tour with bloggers who can help you build buzz quickly
  • Employ the media relations tools that will take you the farthest fastest
  • Prepare for media interviews – print, broadcast, online
  • Generate high-impact radio interviews
  • Build an author Web site that supports book sales and other goals
  • And much, much more

Here is how the course works.

  • It’s taught in a forum format, with lessons and homework assignments posted online in a private, password-protected forum. The forum is very easy to navigate and use.
  • After reviewing instructional materials and resources, students complete and post weekly assignments that help them discover how easy it is to create book buzz.
  • I provide very specific and constructive feedback on the homework so that students leave the course with actual tools they can use to generate buzz.
  • Student interaction on the forum enhances the learning experience by offering fresh perspectives and new ideas for all participants.
  • A free-for-all Q&A corner lets students get answers to questions not covered in the course materials, making this a highly-personalized learning experience for nonfiction and fiction authors.

Have questions? Send me a note at sb@buildbookbuzz.com!

“For me, writing my book was the easy part – promoting it was a whole different ball game. Fortunately, Sandra Beckwith is the ideal coach. Her book publicity course offers a perfect mix of practical tools, creative ideas and unfailing encouragement and support to help authors learn to make the most of each and every opportunity to get their books known. I highly recommend it to any author – first time or veteran.”
Dara Chadwick, author
You’d Be So Pretty If…: Teaching Our Daughters to Love Their Bodies – Even When We Don’t Love Our Own

“By taking this course, I learned the tricks of promoting a fiction book in a non-fiction marketplace. The class helped me to build a publicity plan to show prospective publishers. If you need the latest advice and ideas on how to promote your work, particularly in using on-line marketing, it’s an excellent class. I thought the amount of information was well worth the fee.”
Cynthia Rosi, author, Butterfly Eyes

“There is so much information out there about what authors ought to do to promote their books, it can feel overwhelming! Sandra Beckwith’s Build Book Buzz course can help you cut through the noise and figure out what makes sense for you. Sandra’s students learn by doing and benefit from her excellent judgment and in-depth experience. You’ll come out of the course with a do-able promotion plan that fits your skills, resources, and needs.”
Eileen Kennedy-Moore, PhD, author
SMART PARENTING FOR SMART KIDS: Nurturing Your Child’s True Potential and WHAT ABOUT ME? 12 Ways to Get Your Parents’ Attention Without Hitting Your Sister

“Taking Sandra’s workshop was the most important step I took in my book journey, second only to the writing of the book. ‘Book Publicity 101: How To Build Book Buzz’ is a must for every new author as well as for those with a dozen books to their credit. These days, authors whose books are being carried by major houses as well as those who are self-publishing, need to know how to promote and market their books. With her background and expertise in both writing and publishing, Beckwith is an instructor extraordinaire, giving her students hands-on experience in generating media exposure for their books. When you add to this the personal attention and wise counsel she gives to each student and the generous sharing of information and ideas from the other members of the workshop, you get an online experience that is an incredible value and one that definitely should not be missed by any author!”
Vivian Kirkfield, author
SHOW ME HOW! BUILD YOUR CHILD’S SELF-ESTEEM THROUGH READING, CRAFTING AND COOKING

“The Book Buzz workshop was enormously helpful. I thoroughly enjoyed every minute.”
Elizabeth Donatelli, author
Gerald Ford’s Pancakes

“This has been fantastic! I am now a follower and a believer. Thank you taking the time to personally work with each of us. I am very happy – you have me thinking like a marketer.”
Karen McCullough, author
The Seven Women Project: Your Personal Guide to Success in Work, Play and Dress

“You deliver so much value, and I LOVE the personal interaction!”
Liliane Grace, author
Australia’s bestselling The Mastery Club

“You are worth your weight in gold!”
Eitan Schwarz, MD, author
Kids, Parents, and Technology: An Instruction Manual for Young Families

“Thanks for your terrific one-on-one teaching. I feel so fortunate to have connected with you. The course has been invaluable and surprisingly accessible—a very positive first online course experience!”
Beth Boosalis Davis, author
Mayor Helen Boosalis: My Mother’s Life in Politics

“Most authors think that writing their book is the most difficult part of the publishing process. Far from it! The true work happens when you have to market and publicize your book. You need all the help you can get to promote and sell your book. I took Sandra Beckwith’s Build Book Buzz course. She covers the essential inside information you must have to generate great book publicity. In fact, the best part of her course is her personal help on your key publicity documents. If you have any hesitation at all about taking this course, I encourage you to e-mail me directly at omalley@Canadiandivorcelegaladvice.com.”
Thomas O’Malley, author
Canadian Divorce and Legal Separation Made Easier

“Although I have a degree in public relations, I feel I have learned a great deal during your course and am positive that it will result in additional sales. I appreciate your specific comments on how to make my homework submissions better. I only get one chance to launch a new book and I believe it will be much more successful through this course.”
Ken York, author
The Father of the Bride Wedding Guide

“This class helped me gain national attention for a regional travel guide. Without the course, I never would have seen those possibilities let alone known how to make them happen!”
Jen A. Miller, author
Atlantic City to Cape May: Great Destinations

I’ve learned so much, and am enjoying every minute of it. You’ve created a wonderful program, and you deliver it beautifully.
Dorothy Pedersen, author

Register for the next session now!

Regular Rate: $199 | Register
Freelance Success subscribers and ASJA members: $179 | Register